According to Gartner’s research- using AI in sales can help identify opportunities and overcome challenges to enhance performance and client engagement. Gartner continues- Implementing NLP and Generative AI can help improve sales efficiency and increase customer engagement.
With this market trend, you can see a continuous rise in Sales tools equipped with AI-based functional capabilities. These tools help businesses improve their sales intelligence by automating manual tasks, empowering informed decision-making, and generating content for sales/prospect outreach purposes.
These tools are usually called CRM (Customer Relationship Management), Report & Analytics, Lead Generation, E-mail Marketing, etc. Out of these, CRM is the most adapted tool to improve sales intelligence. Now, let’s understand the Sales Intelligence first:
What is Sales Intelligence?
Sales intelligence refers to the collecting, analyzing, and processing the data to streamline sales processes. This includes knowing customer behavior/preferences, identifying the leads that are more likely to be converted, predicting sales trends, etc.
How AI-based CRM Helps Improve Sales Intelligence
When CRM software is built with AI-based functional capability, it helps the sales team increase sales efficiency, reduce operational costs, and make quick decisions. Here is a brief overview:
Bringing efficiency through automation
Implementing AI-powered CRM can help you automate your day-to-day repetitive tasks. Such tasks can include automating customer emails, customer responses, onboarding/welcome messages, and more.
AI helps with customer insights such as customer engagement levels, purchase history, buying behavior, etc. Using these insights, you can drive effective automated marketing campaigns that eventually affect sales conversions.
In the LionO360 CRM system, you can automate lead activities, customer emails, report sharing, and more. Insights can be automated and demonstrated on dashboards helping your sales and marketing people to quickly make informed decisions.
Eventually, this can help you speed up the lead generation process, increase your sales team’s efficiency, and support your business growth.
Generative AI for writing sales emails
Manually writing a personalized email or prospect outreach content could be a cumbersome task for your sales team. This way may occupy your sales team in writing customer/sales copies instead of focusing on customers or the conversion part.
When you adapt CRM with AI features, you can simplify writing sales emails. Yes, with the help of a built-in generative AI-based tool in CRM, you can generate personalized customer emails in no time.
LionO360 CRM comes with a built-in generative AI-based tool that enables the sales team to quickly generate personalized customer emails. This in turn empowers your sales team to work on prioritizing the sales opportunities, ensuring maximum follow-up with the customers that are more likely to be converted.
CRM with AI for sales prospecting
If your sales team is lacking in prospects for leads, they may drain quality time while dealing with non-potential customers. Meanwhile, they lose potential customers if they do not follow up in a timely manner.
When your sales team can access customers' buying behaviors and purchasing patterns to identify potential buyers, it can help improve their sales efficiency. Here, CRM with AI features can empower your sales team to achieve so.
Improve Sales Intelligence with LionO360 CRM
LionO360 CRM can help you improve sales intelligence to reinforce smarter decision-making across the sales pipeline. This in turn can help level up sales efficiency and stimulate conversion results.
Our CRM tool comes with several built-in AI features such as task automation, AI-based lead/opportunity scoring, customer grading, sentiment analysis, generative AI-based email writing, etc.
Using these features, you can automate repetitive sales activities saving time and effort for your sales team. With the help of lead scores and opportunity scores, your sales team can easily identify which leads or opportunities are potential ones.
Thus, they can focus on more potential leads/opportunities preventing customer diversion toward your competitors. Moreover, customer grading also plays a crucial role as it helps let your sales team know customer eligibility.
Our AI-based sentiment analysis can help your sales team to know their customer interaction/experience level through the sentiments. Based on sentiments whether positive, negative, or neutral, your sales team can improve customer experience.
For instance, they can decide to work on negative sentiments first and consider pushing the customers with positive sentiments for quick conversions.
Apart from this, our CRM system also offers a generative AI-based email writing tool. Now, your sales team can focus more on sales conversions instead of draining their time in writing sales drafts, customer communications, or related copies.
To know more, connect with our experts in LionOBytes India, we can brief you on how LionO360’s AI-powered CRM can help you improve sales intelligence.
For more information call us at +91 92661 33544
Frequently Asked Questions
What is the role of AI in modern CRM systems?
AI in CRM equips CRM systems with process automation, predictive insights, personalized customer interactions, AI-based customer draft generation, etc. All these AI-based functional capabilities improve sales intelligence.
To know more, connect with the LionOBytes India team. We can enable you to improve sales intelligence in your business.
What industries benefit the most from AI-driven CRM systems?
In India, industries like BFSI, IT & Telecom, Insurance, Marketing & Advertising, Business Consulting & Services, Consumer Services, etc. can benefit the most from AI-driven systems.
Further, let’s perceive how AI-driven CRM systems can benefit your industry. Schedule your free CRM demo today or start with a free trial.
How does sentiment analysis help in sales?
Sentiment Analysis helps with customer segmentation based on their experience whether it’s positive, negative, or neutral. Even without opening the customer emails, you can see which customer has which sentiment.
Based on those sentiments, you can decide which customer should be prioritized first to improve your relationship with them and which customer should be later.
Moreover, customers with positive sentiments can be focused on converting them into paying customers. Again, customers with neutral sentiments can be considered to offer personalized interaction or offerings.
To acquire more information, discuss your business challenges with our experts. We can help you with a personalized CRM tool tailored to your specific business needs.
